Home > LATAM > LATAM Communication News > Publicis Brasil is responsible for the new Honda Motos campaignTO INTRODUCE THE NC 750X 2022 MODELThis new model of the motorcycle manufacturer brand reaches the Brazilian market with a renewed design and new differentials.Among them is the dual-clutch transmission.The Publicis Brasil agency recently developed the "Experiences" campaign for Honda Motos.This to present a new model: NC 750X 2022. It reaches the Brazilian market with a renewed design with features such as the dual clutch transmission.This campaign carried out by Publicis Brasil promotes immersion in the history of the commercial, amplifying the consumer experience.This in relation to the motorcycle and the journey of the characters.Fabio Astolpho, Executive Creative Director of Publicis explained: “The project offers a special experience.As the path progresses, the intuitive interaction also evolves.It does this by conveying the feeling of the bike's versatility in a profound and unique way."Similarly Odair Dedicação Junior, marketing manager of Honda Motos stated: “we want to show the versatility of the new model in a different and attractive way.The campaign reinforces the slogan Expand your horizons.It does this by showing that the NC 750X accompanies the consumer on the journey of their choice.Whether on the highways or on any defined path.This motorcycle brings emotion, versatility and a lot of technology“.The Experience campaign is divided into nine interactions.In them, the viewer can immerse himself in the narrative and enjoy the same events as the characters.It is possible to access, for example, the recipes of the restaurant where the protagonists dine.Also discover on a digital map the route of travel made throughout the film.Also buy the equipment they use and even schedule expeditions in Red Rider, the experiences and trips program, with high displacement Honda motorcycles.The audio of the film itself, sounded in Dolby Atmos, technology that brings the concept of "home theater", was designed to amplify this immersion.The campaign will be broadcast on digital media, allowing interactions on both desktop and mobile versions.Copyright © 2022 prnews |Legal notice |Privacy Policy |Cookie Policy |Group pronews |Designed with ♥ by Z4 STUDIOSCopyright © 2022 prnews |Legal notice |Privacy Policy |Cookie Policy |Group pronews |Designed with ♥ by Z4 STUDIOSYou will receive our newsletter and exclusive content.